We are truly proud of the feedback we have received from members of the tourism industry and our clients over the years for the worth of our work and our dedication to their success. Here is what people are saying about the Spotlight Team!
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" My experience with Spotlight Marketing & PR has been extremely positive. Paula and Denise have a keen understanding of the Latin America market and the ability to achieve results through their commitment to excellence, passion for tourism and enthusiastic "partner attitude." I have observed the success VISIT FLORIDA's Latin American marketing programs have had as a result of their time in market, knowledge, relationships and creativity. They approach every opportunity with enthusiasm and innovation to increase their clients' visibility, speed-to-market and revenue.
Their knowledge and expertise in the Latin American market and strong relationships with industry buyers and travel media combine to add great value for their clients.
Through the years, I have had the opportunity to work with multiple agencies and communications professionals. Paula and Denise are among the best I've worked with and observed and I am pleased to endorse Spotlight Marketing & PR as a group that can be trusted to get the job done and exceed expectations."
Roger J. Dow
President & CEO
U.S. Travel Association
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" During the course of a career we're privileged to work with creative, driven, innovative and talented individuals who are consummate professionals and even better people. Denise Arencibia and Paula Lewis have been all of that and more as trusted colleagues of mine over many years, especially promoting the State of Florida in Latin American markets. They're now channeling that institutional knowledge and experience into adding and creating value for clients as co-founders and partners in Spotlight Marketing & Public Relations. You'd be doing your enterprise tremendous service by allowing them to show you how they can "place the spotlight on you." "
Chris Thompson
President and Chief Executive Officer
Brand USA - The Destination Marketing Organization for the USA
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" As Director of Latin America for Miami for over 10 years, Denise actively increased the Miami branding which continuously augmented Miami's exposure and grew Latin America passengers to the destination year after year.
Although truly missed at the CVB, Denise Arencibia and Paula Lewis have been instrumental in establishing the entire State of Florida as a premier world-class destination in Latin America. Not only have they built a solid presence for Florida, but Miami has greatly benefited as well from their commitment to our destination.
Working with them has always been an extremely positive experience. Spotlight Marketing and Public Relations' knowledge of the markets and enduring relationships with top buyers and media throughout the region will continue to be the key to their clients' successes."
William D. Talbert, III, CDME
President & Chief Executive Officer
The Greater MIAMI Convention & Visitors Bureau
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" Through the years, I've had the opportunity to work with many agencies and public relations professionals. Among those that I trust and recommend 100% is Spotlight Marketing & PR. There is no one in this the tourism industry that is as knowledgeable, professional, as well connected and personable. I am proud to have sustained a long-term business relationship with Denise & Paula. Over the years they have delivered consistent results and we are confident that together, we will continue to work on many more successful projects."
Ibis Romero, CTC
Executive Director
Sunny Isles Beach Tourism and Marketing Council
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" Spotlight Marketing represents the Florida industry and their clients with professionalism and integrity. I have participated in many VF sales missions and trade shows in Latin America in the past 5 years coordinated by them, and the team has done a fabulous job in the organization: planning, coordinating and execution. More importantly, connecting us to the right and targeted audiences. Denise Arencibia’s enthusiasm is contagious. She is a very caring person and above all, well respected and admired within the Latin American travel trade, media and us, the Florida travel industry. We are fortunate to have Spotlight team lead the Hispanic Market and I look forward to continue growing our brands with their support in Latin America. "
Vicki Ramani
Director of Tourism
Sawgrass Mills
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" I have had the pleasure of working with Spotlight team over the years and appreciate the knowledge, passion, and creativity they bring to the table in every project. Spotlight is very well-connected within the industry and have the respect of all their peers. They are skilled strategists, expert marketers and leaders on emerging trends. They are a delight to work with. "
Maria Mercedes Pazmiño
Sales & Marketing
SeaWorld Parks & Entertainment
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" On behalf of the Experience Kissimmee team, I would like to recognize the support that we have from received from Spotlight in Latin America. We have participated in Sales Missions, Trade shows, sales efforts and consumer programs they coordinated on behalf of Florida. We recently joined a general market activation in Colombia; it was not only innovative and fun but as a result, our destination had great room night sales. Thank you! "
Ana M. Gonzalez
Director of International Sales and Marketing
Experience Kissimmee
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" Five years ago, I joined the Discover The Palm Beaches team and have since handled International Sales. Just wanted to thank you for your efforts and support, assistance and professionalism. Denise Arencibia and Paula Lewis have helped us create awareness of our destination and thru our joint Florida collaborations have picked up new business. Great job! Spotlight’s resources and support have been extremely important in our past; and will continue to be in our future Latin America business success stories. Thank you again for your team work and friendship. "
Rodrigo Trujillo
Director / International Sales
Experience Kissimmee
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" For the few past years I have been working and traveling with the Spotlight team to Latin America; it has been fundamental to the success of my trips and collaborations. Spotlight’s resources have allowed us to reach key players in the market. Spotlight’s dedication, professionalism and strong relationships have been essential to our positive accomplishments in their missions and tradeshows. It is a pleasure working with them and look forward to continuing working together! "
Juliana Villafañe
Business Development Manager
American Executive International
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" I have the great pleasure of working closely with Denise Arencibia and Paula Lewis for several years in shows and missions Spotlight has coordinated for Florida in Latin America, including Brazil. The Spotlight team is extremely well recognized and appreciated by all the key tour operators and media. Spotlight’s knowledge of those markets, dedication, hard work and attention to details are incredible. They do not hesitate to go above and beyond their scope of responsibility to ensure the success of Florida industry Partners. "
Sabine Chilton
International Sales
Florida Keys and Key West
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" When we began our entry into the Latin American tourism market several years ago, we contacted Denise for advice and assistance making connections with key contacts in-market. We found her very helpful and also professional in all of our dealings.
We have continued to accompany Denise (Spotlight) as an industry Partner to several Florida sales missions to South America and remain impressed with her significant connections and her sound approach to both new and existing opportunities. "
Jack W. Wert
Executive Director
Naples Marco Island
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" Our partnership with Florida was key when we embarked into the Latin American market. The Spotlight team was crucial in assisting us create awareness about and demand for our destination. Their extensive list of key contacts – trade and media – and market knowledge have been extremely helpful for us over the past 2 years I have been working with them. Our visitations numbers have been growing, so our joint efforts are paying off. "
Stefanie M. Zinke
International Tourism Sales Manager
The Beaches of Fort Myers and Sanibel